If you are an estate planning attorney, you probably know that competition in the world of estate planning attorney marketing is incredibly tough. At iLawyer Marketing, we specialize law firm marketing services, and that includes smarter marketing solutions for estate planning law firms. If you want marketing that actually works, reach out to us today and ask us to show you some of the ways we are having great success with our clients all over the country.
Comprehensive Marketing for All Estate Planning Services
Our targeted marketing approach covers all aspects of your practice, which may include going after the following types of cases:
- Will Creation and Execution: Emphasizing the importance of having a legally sound will.
- Trust Establishment and Management: Showcasing your expertise in various types of trusts.
- Power of Attorney Arrangements: Highlighting the significance of this tool in estate planning.
- Healthcare Directives: Educating clients on the importance of living wills.
- Probate Administration: Demonstrating your ability to guide clients through this complex process.
- Estate Tax Planning: Showcasing your skills in minimizing tax burdens for high-net-worth clients.
- Business Succession Planning: Targeting business owners looking to secure their company’s future.
- Guardianship Arrangements: Addressing the needs of parents and caretakers.
- Asset Protection Strategies: Appealing to clients looking to safeguard their wealth.
- Charitable Giving and Philanthropic Planning: Attracting clients interested in leaving a legacy.
- Special Needs Trusts: Targeting families with disabled beneficiaries.
- Elder Law and Medicaid Planning: Focusing on the unique needs of older adults and their families.
Tailored Marketing Strategies for Your Estate Planning Practice
Client-Focused Estate Planning Content Marketing
We create practice area content, blog posts, articles, and guides that address specific concerns for each area of estate planning. We also want to target all parts of the marketing funnel, to help increase traffic and lead volume.
Examples of Top of the Funnel estate planning content:
- “What is Estate Planning? A Beginner’s Guide”
- “10 Common Myths About Estate Planning Debunked”
- “Why Estate Planning Isn’t Just for the Wealthy”
- “Estate Planning 101: Key Terms You Need to Know”
- “5 Life Events That Should Trigger Estate Planning Considerations”
Examples of Middle of the Funnel estate planning content:
- “Will vs. Trust: Which is Right for Your Estate Plan?”
- “How to Choose the Right Executor for Your Estate”
- “Understanding the Probate Process: What to Expect”
- “The Importance of Healthcare Directives in Your Estate Plan”
- “Estate Planning for Business Owners: Protecting Your Life’s Work”
And of course, bottom of the funnel content:
- “5 Questions to Ask When Hiring an Estate Planning Attorney”
- “How to Choose the Best Estate Planning Law Firm”
- “Best Estate Attorney in San Diego”
- “Attorney to Help Draft a Will Near Me”
Better, Smarter Estate Planning SEO for Your Law Firm
Our estate planning SEO strategies will help you get 1st page visibility on Google for a wide variety of searches used by consumers online. As outlined above, we will be targeting searches related to all parts of the funnel, to help increase traffic, which will in turn increase your lead volume.
Smarter Estate Planning Paid Search Campaigns
We create comprehensive paid search campaigns, to help you target the right people, in the right areas. We do this with demographic targeting. For example, we could target:
- Baby Boomers
- Gen X
- High Net Worth Individuals
- Business Owners
- Parents of Young Children
- Professionals in high-risk occupations
- Recent retirees
- Elderly Individuals
- Recent Divorcees or Widows/Widowers
There are other more specific demographic groups we can target, but these are a few examples.
Website Designs for Estate Planning Attorneys, Built to Convert
We design your website so that your site looks better than your competitors. This is important for converting visitors into qualified leads, and most importantly, into new signed clients. Having a great looking website gives the impression to your visitors that you are highly successful and that you are a law firm the consumer can trust. If your website looks like an outdated template design, that’s not the impression you want to be giving to your website visitors.
Why Choose iLawyer Marketing for Your Estate Planning Marketing?
- Deep Understanding of Estate Planning: We know the nuances of marketing sensitive legal services.
- Targeted Approach: Our strategies reach the right clients for each of your services.
- Ethical Marketing: We adhere strictly to legal advertising guidelines while effectively promoting your expertise.
- Comprehensive Service: From SEO to content creation, we handle all aspects of your digital marketing.
- Proven Results: Our tailored strategies have helped numerous estate planning attorneys grow their practices.
- Nearly 20 years of legal marketing experience
Grow Your Estate Planning Practice and Increase Your Law Firm Revenue with iLawyer Marketing
Don’t let potential clients choose less experienced attorneys. Hire iLawyer Marketing to showcase your expertise across all areas of estate planning and to start generating more high quality leads and new signed cases.
Contact us today for a free consultation.