Many attorneys and legal marketing departments are wondering “How can I rank better in ChatGPT?” and other LLMs like Claude, Perplexity and Gemeni. Understandably so, considering that growth in usage of these large language models are increasing substantially. In a law firm consumer study we ran earlier this year, nearly 21% of consumers said they would use chatGPT in their process of researching lawyers online.
The number of people using Large Language Models like chatGPT will continue to increase, so law firms should be thinking about LLM Optimization services. If fact, we’ve also seen some of our clients referral source data show that chatGPT is how they found the firm.
LLM Optimization is not the same as Search Engine Optimization
It’s important to understand that LLMs are not search engines, so optimizing for higher visibility is very different than SEO. This isn’t “ChatGPT SEO”, it’s LLMO (Large Language Model Optimization). Whereas search engines like Google still rely heavily on links and on-page content, chatGPT optimization (and LLM optimization in general) is more about brand mentions in key sources across the web. Most importantly, in sources that the models use for training purposes. In many cases, this is a very difficult task, since many sources do not want to talk about law firms, but with the right strategy it can absolutely be done and be beneficial to SEO at the same time!
We are now offering LLM optimization services for attorneys. If you are interested, please contact us to learn more and to find out about pricing.
Why call iLawyer Marketing for LLM Optimization services?
At iLawyer Marketing, we have always been on the cutting edge of law firm marketing. We’ve been working with LLMs for many years now, so we have significant experience in this space. We’ve already seen chatGPT and Claude visibility as a new business source for our clients. If you’d like to schedule a call or meeting with us, feel free to book an appointment through our Calendly link here.