If you’ve looked at your referring visitors to your website inside of Google Analytics lately, you may have noticed some strange sources of traffic to your site. If that’s not something you normally do, it’s time you start looking. Some people…
![Do Consumers Know What an AV Rating Is? [VIDEO]](https://www.ilawyermarketing.com/wp-content/uploads/2016/12/Screen-Shot-2016-12-21-at-10.19.29-AM3.png)
After working in law firm marketing for more than 10 years, I’ve heard the term “AV Rated” thrown around a little too often. To some, it’s important. But is it important to consumers? Do consumers even know what that is? We…
You’ve probably heard of retargeting by now but what is it? Retargeting, sometimes referred to as remarketing, lets advertisers serve online ads to visitors who have previously visited their website. You may have noticed this before after visiting a website…
There’s been quite a big ruckus in the search community of late over Google’s decision to encrypt all keyword search activity (except for paid ads). What this means is that Google will no longer be providing the organic keyword data…
There are few things more important to the livelihood of a law firm (or any business) than generating new revenue. Whether you are a sole practitioner, small to medium sized firm or a large firm, in order to be profitable…