Most people involved in search have heard about Local Services Ads (LSAs) from Google. If you haven’t, these are the ads that appear at the top of the search results on Google for certain searches related to finding local businesses….
In 2023, competition among law firms who are competing for business online has never been more fierce than it is now. If your law firm advertises and markets your practice online, understanding why and how consumers choose to hire one…
With the COVID-19 outbreak causing serious disruption to businesses of all types in 2020, many law firms are wondering what to do about their current marketing. Of course, no one single answer applies to all. The right answer for you…
Many law firms wonder if consumers click on paid ads when searching for lawyers online. From our experience in handling marketing campaigns for law firms for the last 14 years and running research studies in the past, we know that…
It’s no secret that online reviews are important for all businesses these days, and that includes law firms. What may surprise you is just how important reviews are. Here at iLawyerMarketing we regularly conduct consumer testing in order to have a…