The legal vertical is known to have the most expensive Google Ads prices of any industry, especially for local-specific search terms related to personal injury. Law firms compete for a limited number of high-value leads where a single signed case…
For years, almost anyone who has researched lawyers online has most certainly included Google in their process. With the rise of ChatGPT and other large language models, is Google’s dominant market share at risk? To find out what consumers are…
Last month, the team at iLawyer Marketing conducted one of our consumer studies, which we do multiple times per year. One of the questions we asked participants was this: If you needed to hire a personal injury attorney, what would…
Every year, iLawyer Marketing conducts consumer studies to better understand how people research law firms online and what goes into their decision-making process when hiring a lawyer. For our latest study, we had 1,050 participants answer a series of questions…
Each year, the team at iLawyer Marketing conducts consumer studies, to find out how people go about researching and finding law firms online. In March and April, we ran a new study that involved 1,050 participants of all demographics from…