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How do the new LSA Ads for lawyers impact local search?

Most people involved in search have heard about Local Services Ads (LSAs) from Google. If you haven’t, these are the ads that appear at the top of the search results on Google for certain searches related to finding local businesses….

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New Study: How Consumers Choose Lawyers Online

In 2023, competition among law firms who are competing for business online has never been more fierce than it is now. If your law firm advertises and markets your practice online, understanding why and how consumers choose to hire one…

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Google Guaranteed/Screened Certification for Lawyers

In July 2020, Google announced it would be rolling out Google Guaranteed certification to non-advertisers for a monthly fee. This “upgraded” Google My Business Profile will feature a Google Screened badge (or Google Guaranteed badge for non-legal) and may also…

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Why does law firm SEO take a long time?

It’s the question every law firm business owner who is looking for law firm SEO services wants to know. “How long will it take till I start ranking on the 1st page of Google?” It’s a fair question but it’s…

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How COVID-19 Impacts Law Firm Marketing

With the COVID-19 outbreak causing serious disruption to businesses of all types in 2020, many law firms are wondering what to do about their current marketing. Of course, no one single answer applies to all. The right answer for you…

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