Actually a more suitable title for this post is “Why is good SEO so expensive”. While it wasn’t always the case, these days there is no such thing as good SEO that can be done for cheap. Why? Because the…
Competition amongst law firms online is at an all-time high and rightfully so. There are nearly 280 million Internet users in the U.S. alone. As of January 2014, according to Pew Research, 87% of the U.S. population uses the Internet. These…
Most law firms and law firm marketing companies focus only on increasing traffic to their website. While no doubt that’s important, another important question that should be asked is “How many people are leaving my site and going to a…
You’ve probably heard of retargeting by now but what is it? Retargeting, sometimes referred to as remarketing, lets advertisers serve online ads to visitors who have previously visited their website. You may have noticed this before after visiting a website…
There’s been quite a big ruckus in the search community of late over Google’s decision to encrypt all keyword search activity (except for paid ads). What this means is that Google will no longer be providing the organic keyword data…