![Do Consumers Know What an AV Rating Is? [VIDEO]](https://www.ilawyermarketing.com/wp-content/uploads/2016/12/Screen-Shot-2016-12-21-at-10.19.29-AM3.png)
After working in law firm marketing for more than 10 years, I’ve heard the term “AV Rated” thrown around a little too often. To some, it’s important. But is it important to consumers? Do consumers even know what that is? We…
Consumers discuss how design impacts their decision on choosing a lawyer We take a lot of pride in trying to produce the most beautiful websites in the legal industry, but beauty isn’t the only thing we care about. The “brains”…
Have you ever wondered what consumers truly think about your law firm’s website? If you want to maximize conversion rates, often the best way to do that is to conduct your own research or have someone do that testing for…
Actually a more suitable title for this post is “Why is good SEO so expensive”. While it wasn’t always the case, these days there is no such thing as good SEO that can be done for cheap. Why? Because the…
Competition amongst law firms online is at an all-time high and rightfully so. There are nearly 280 million Internet users in the U.S. alone. As of January 2014, according to Pew Research, 87% of the U.S. population uses the Internet. These…