If you are looking for ways to increase leads for your law firm in 2024, you need to consider YouTube advertising. Just as with OTT advertising for law firms, YouTube ads can help create brand awareness to help you become top of mind for consumers looking to hire a law firm. Similar to OTT ads, YouTube is currently an untapped source for most attorneys but is starting to become used by more and more firms around the country.
Why consider YouTube to advertise your law firm?
There are many reasons to consider running ads on YouTube:
- Increase the number of leads you receive
- Improve brand awareness of your law firm
- Increase the level of trust with consumers
- Target users by demographics
- Some ad types allow you to get free branding (more on this later!)
You know that YouTube is big, but you may not be aware of how large YouTube’s reach really is:
- 2 billion users
- 5 billion daily views
- 73% of U.S. adults use YouTube
- Average session duration 40+ minutes
- Multiple options for advertising
With an audience of this size and with the ability to target users, running video ads in 2021 makes a lot of sense. At the very least, every law firm that invests in digital marketing should be running retargeting ads on YouTube.
What kind of ads can law firms run on YouTube?
There are many different types of ad formats for YouTube, including:
- Display ads
- Overlay ads
- Skippable video ads
- Non-skippable video ads
- Bumper ads
- Sponsored cards
Of course, as with any form of paid advertising, you need to know what you are doing when running YouTube ads or you will be wasting your marketing dollars. Many law firm marketing companies do not know how to run successful paid marketing campaigns. If you have questions and want to know how we can help your firm, contact us today for a free consultation.