A PEW/Internet and American Life Study found that the place most Americans turn to for answers is the Internet. The study found that 76% of Americans have Internet access and 58% turn to the Internet for questions to important issues. Some of the other findings include:

• 77% of people have high speed Internet access
• 43% use the Internet at least once a day from their work (yes, that includes your employees)
• 59% go online at least once a day from home
• 77% Gen Y (18-30) use the Internet for answers
• 35% of those age 62-73 use the Internet for answers
• 91% of Americans with a household income over $40,000 use the Internet
• 61% of Americans with a household income UNDER $40,000 use the Internet

No earth shattering info here, just more evidence of the growth in the use of the Internet. The point is that people are using the Internet to find information and yes, that includes trying to find a lawyer online.

This site focuses on Internet marketing for law firms and the three keys of success when it comes to marketing your practice on the Internet:

1. Increasing visibility on the Internet
2. Graphically appealing and user friendly website design
3. Developing compelling content for your website.

All three are crucial to maximizing your Internet marketing. Two out of three may work, but not to the extent that having all three elements will bring you. Without visibility, it doesn’t matter how great your site looks or how good your content is because no one will find you unless they know your name. Most people who look for an attorney online do not know the name of an attorney. If you have great visibility but a old, outdated, and visually unappealing website, many of your site visitors will leave and look for another website that they feel looks more professional or where they can find the information they look for easier. The most often overlooked element of a successful web marketing campaign however is your websites content. Informative and compelling content is crucial to get those visitors calling your firm and not your competitors. Unique, compelling and high quality content is also crucial if you want to have high visibility in the search engines. When done the right way, Internet marketing for lawyers can be an incredible way to grow your law firm’s business.