TLDR: AI Mode is not becoming the default search experience. Every time Google makes a major announcement, the marketing industry produces a wave of content declaring that everything has changed and that you need to act immediately. We’re going to…
If your law firm’s content strategy relies heavily on AI-generated articles, you may be in for a rude awakening sometime soon (if you haven’t been already). New research from Google engineers shows that detecting AI-generated text is getting significantly better….
More and more, people are beginning to search for attorneys with the assistance of answer engines. And while many people in the marketing world (mostly the fly by night AEO providers) are just talking about the importance of having visibility…
The legal vertical is known to have the most expensive Google Ads prices of any industry, especially for local-specific search terms related to personal injury. Law firms compete for a limited number of high-value leads where a single signed case…
For years, almost anyone who has researched lawyers online has most certainly included Google in their process. With the rise of ChatGPT and other large language models, is Google’s dominant market share at risk? To find out what consumers are…